Tag: Advertising
iPad and Tablets – are they saving media?
by Adams Innovative on Feb.19, 2010, under Advertising
Today, I read an interesting article that got me thinking about how the iPad and the new market of tablet computers will change the way we receive newspapers and magazines. Currently, every magazine has an online presence, but they reflect the way they are viewed via a laptop or desktop computer… not an interactive touch screen display that can be held in one hand like a real magazine. Fortunately, the pre-existing market is full of iPhones, Androids and Blackberries that utilize the envisioned interactivity of the new tablets, so developing this new media will not be an entirely foreign venture. However, taking it from a 3″ screen to a 10″ – that’s going to be a challenge.
So here are some of my thoughts… I think advertising needs to be a lot more interactive and slick. HTML5 should be able to allow a lot more interactive advertising without the immediate redirection of your page. When you touch an ad, it should be able to grow on top of what you’re looking at, and not take over the full screen or redirect you to a separate Safari page, allowing you the ability to interact with it, print it, or close it. Another thing that would be nice is to have advertising throughout, as opposed to side banners and such. We have learned to ignore certain existing advertising methods – and if ads were more effective, that would increase their value and require less of them. The thing I think I like most about HTML5 is that it’s single handedly going to kill Flash – Flash ads are incredibly annoying and abusive (see MySpace), they need to go. Lastly, with books, I think it would be great to see more “product placement” in books, hyper links to real products and embedded adds – thus keeping the eBook prices low.
What do you think would be a good idea to incorporate into the eBooks, eMags, and eNews?
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