iPad and Tablets – are they saving media?
by Adams Innovative on Feb.19, 2010, under Advertising
Today, I read an interesting article that got me thinking about how the iPad and the new market of tablet computers will change the way we receive newspapers and magazines. Currently, every magazine has an online presence, but they reflect the way they are viewed via a laptop or desktop computer… not an interactive touch screen display that can be held in one hand like a real magazine. Fortunately, the pre-existing market is full of iPhones, Androids and Blackberries that utilize the envisioned interactivity of the new tablets, so developing this new media will not be an entirely foreign venture. However, taking it from a 3″ screen to a 10″ – that’s going to be a challenge.
So here are some of my thoughts… I think advertising needs to be a lot more interactive and slick. HTML5 should be able to allow a lot more interactive advertising without the immediate redirection of your page. When you touch an ad, it should be able to grow on top of what you’re looking at, and not take over the full screen or redirect you to a separate Safari page, allowing you the ability to interact with it, print it, or close it. Another thing that would be nice is to have advertising throughout, as opposed to side banners and such. We have learned to ignore certain existing advertising methods – and if ads were more effective, that would increase their value and require less of them. The thing I think I like most about HTML5 is that it’s single handedly going to kill Flash – Flash ads are incredibly annoying and abusive (see MySpace), they need to go. Lastly, with books, I think it would be great to see more “product placement” in books, hyper links to real products and embedded adds – thus keeping the eBook prices low.
What do you think would be a good idea to incorporate into the eBooks, eMags, and eNews?
Remember, if you’re business is looking to boost your online presence, visit www.adamsinnovative.com and schedule a free review of what we can do for you. We also offer custom graphic design and video production at the most affordable professional rates in Pittsburgh (maybe even the entire US).
Movie Review: The Lightning Thief
by Adams Innovative on Feb.16, 2010, under Film News and Reviews
This weekend, I found myself making the trip to a movie theater. Kind of a sad week for the movies, not too many things I really wanted to see. Out of all the wonderful selections, I selected Percy Jackson & the Olympians: The Lightning Thief. All in all, I’d give it a 6 out of 10, but I wouldn’t say that it was bad – just not my taste. I did enjoy my time, not too bad for a kid’s movie.
The movie was about a typical NYC high school kid who finds out that Greek Gods aren’t exactly myths and that he happens to be a demigod – that is, the offspring of a God and a mortal. At the same time of learning who is father is (Poseidon), he is also blamed for stealing Zeus’s lightning bolt… and thus the adventure begins.
From what I understand this is based off a fantasy book series for children, so I wasn’t expecting thick plot lines and intense characters, but, like I said, it wasn’t too bad. At points the story dragged, but soon enough the action would pick back up.
Full Review
Story: 6 of 10
Action: 6 of 10
Acting: 7 of 10
Effects: 9 of 10
If you go see this movie, you won’t be upset, but maybe you’ll want to wait for it at Red Box or Netflix. I’m curious to see what sequels lead to…
Remember, if you’re business is looking to boost your online presence, visit www.adamsinnovative.com and schedule a free review of what we can do for you. We also offer custom graphic design and video production at the most affordable professional rates in Pittsburgh (maybe even the entire US).
View the MIRROR of this post at Faded Industry’s Blog, here.
Pandora Radio – 40 Hour Limit
by Adams Innovative on Feb.13, 2010, under Online Music
Are you a Pandora listener? If you are, you know you’re probably killing radio stations with every click… but that’s fine by me. I truthfully haven’t listened to broadcast radio stations in years – ever since getting my iPod (which is on it’s last leg as we speak). Now with my iPhone I listen to Pandora Radio nearly all day long. If you haven’t tried Pandora, you absolutely should, you have no idea what you’re missing.
Pandora Radio uses a thing called the Music Genome Project. Basically speaking, it uses this system where it breaks all music down to their “genes“, there are around 400 genes that a song can have. Using these genes it analyzes a song or artist you like, to find similar songs - for example, if you enter artist, Black Eyed Peas, you’re likely to hear songs from Sean Paul, Rihanna, and Maroon 5. When you enter and artist, it becomes a station, from there you can rate your music – thumbs up or thumbs down, this tells Pandora whether or not to play that song again. You’ll listen to music that only YOU like, and get to discover more music that you might never have heard before! Pandora is awesome. Oh, by the way, it’s free through single advertising breaks between every few songs.
Recently I have found a small hiccup, the FREE version only allows for 40 hours a month of playing. Either this is new, or I haven’t neared this number in the past year of using Pandora. Pandora can be listed to via mobile phone and/or your computer online. Since I have been listening almost all day long while working, I guess I flew through my free hours. It then prompted me to pay either 99¢ for the rest of the month, or $36 for the year (which would unlock additional features). So, out of respect for the musical artists, and to no longer hear advertisements, I opted for the $36/yr. If you are a Pandora user, you might want to consider this option, as you can now access their Adobe Air stand-alone player (which I have installed on all of my computers).
If you have any questions, post a comment and I’ll get back to you as soon as possible.
Remember, if you’re business is looking to boost your online presence, visit www.adamsinnovative.com and schedule a free review of what we can do for you. We also offer custom graphic design and video production at the most affordable professional rates in Pittsburgh (maybe even the entire US).
View the MIRROR of this post at Faded Industry’s Blog, here.
Welcome to the brand new AiM Blog
by Adams Innovative on Feb.11, 2010, under AiM Company Info
As of 12:30am on February 11, 2010, Adams Innovative Marketing (AiM) has launched their brand new blogging system: WordPress. While we will be supporting the use of all three main CMS providers: WordPress, Joomla and Drupal, our main company blog will be held here. We will also be using Google’s Blogger from time to time as well, but for other simple dynamic content purposes. I know this is all technical talk as of right now, we can explain exactly what you need to know during one of our free consultations. Please contact us for your next project.
Thanks,
Bud Adams
Adams Innovative
http://adamsinnovative.com
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